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An innovative fundraising effort helps bring more cost-free mammograms to the community.
To support the mission of cost-free mammograms through Saint Joseph Hospital Foundation’s Yes, Mamm! program, Lexington-based Link-Belt Excavators (LBX Company LLC) donated funds from auctioning off this year’s aptly named pink excavator, PINK-BELT. Every dollar raised helps fund local mammography services.
All proceeds donated by LBX went directly to the Yes, Mamm! program. Yes, Mamm! started in 2010 as a grassroots fundraising initiative specifically earmarked for breast imaging assistance.
The program’s goal is to cover the cost of mammograms for any woman or man in the area who cannot afford this lifesaving screening. Seven years later, Yes, Mamm! has funded more than 1,500 free mammograms.
The auction of PINK-BELT raised $38,750 for the Yes, Mamm! program, allowing hundreds of people to receive free screenings.
Watch the video below to learn more about the auction.
PINK-BELT also helped raise breast health awareness by touring the country throughout the year. The tour wrapped up in March at Conexpo, a construction show held in Las Vegas, where PINK-BELT was auctioned off to the highest bidder, Thompson Brothers Excavating in Vancouver, Washington.
Also held in Las Vegas that weekend was a national breast cancer consortium where the breast care team from Saint Joseph East, part of KentuckyOne Health, was in attendance to speak about the Yes, Mamm! program. Team members were also at Conexpo to promote breast cancer and mammography awareness and support the auction.
Save the date! The 2017 Yes, Mamm! 5K will take place Oct. 14. LBX will also join in supporting that annual fundraising event.
Ready to start training for the upcoming race? Join us for the start of our Couch to Yes, Mamm! training program beginning on Friday, August 4. Learn more and register today!
This article originally appeared in the Spring 2017 edition of One Health magazine. Sign up for your free subscription.